Lead the Way programme

Lead the Way empowers dog owners to know how to act to protect both coastal wildlife and their dog. Lead the Way is a Department of Conservation-led initiative that focuses on public engagement to minimise the impact of dogs on coastal wildlife.

We want dog owners to feel empowered and know how to act to protect wildlife.

This reduces pressure on vulnerable coastal wildlife. Limiting dog interactions with wildlife means we reduce some of the threats to them.

Aotearoa New Zealand is renowned for its scenic coastlines and protected wildlife. But coastal species such as little blue penguins/kororā and yellow-eyed penguins/hoiho are in decline. Here’s how you and your dog can help.

Become a wildlife wise dog owner to keep our wildlife and your dog safe on the beach.

Our beaches are home to marine mammals and sea birds. They include New Zealand kekeno/fur seals, kororā/little blue penguins, tarāpunga/red-billed gulls and many more. They're also a great place for humans and dogs alike to get out and enjoy nature.

But dogs can pose great risks to native wildlife and are a primary threat for seal and sea lion pups. From disturbance to injury and even death, dogs can impact many species in a range of different ways. They have been known to disturb sunbathing seals and frighten penguins from returning to their nests. This is harmful to not only coastal wildlife, but our dogs as well.

There are lots of ways you can help protect coastal wildlife while out with your dog. You can also get a Lead the Way lead to show your support for wildlife protection.

Department of Conservation have a ‘Dogs on Beaches’ guideline that covers off key things to know when going to a beach with your dog.

You can also do a quiz that will give you exclusive access to buy a Lead the Way lead. Lead the Way leads have been designed to provide a visual clue of the temperament of your dog. You’ll also be showing your support for the protection of our precious wildlife.